CPF Design System
design engineer
·
2025
[stronger signals, less noise Designed for focus and readability]
Signal One is a conceptual redesign focused on improving readability, interaction clarity, and overall product confidence. The original experience suffered from visual overload and unclear emphasis, which made even simple tasks feel heavier than necessary.

Problem & Solution
Signal One is a conceptual redesign focused on improving readability, interaction clarity, and overall product confidence. The original experience suffered from visual overload and unclear emphasis, which made even simple tasks feel heavier than necessary. My goal was to make the interface more direct, reduce distraction, and build a stronger system of priorities across the product.
This project explores how a product can feel more useful without becoming visually louder. I worked on simplifying the interface language, improving the relationship between content and controls, and helping important actions stand out more naturally. The result was a design that felt more balanced, intentional, and easier to understand in motion.
Signal One was driven by the need to make the experience more legible at both structural and visual levels. I reviewed how users move through the product, where attention breaks down, and which parts of the interface compete with each other unnecessarily. From there, I shaped a cleaner and more focused direction built around clarity rather than decoration.
The value of this project came from improving the product’s internal logic, not just its surface. By tightening the layout, reducing visual competition, and clarifying interaction patterns, I turned the interface into something more usable and more mature. The final solution communicates more with less and feels stronger because of that.
Results
Discovery traction
1,100 monthly users and 5,000 pageviews/month, with the majority of traffic landing on catalog and segment pages.
Two-sided validation
20+ brands submitted themselves (including a well-known name), and the project has already received sponsorship/collaboration interest.
Product signal
The project proves useful in a niche where discovery is fragmented — it helps users surface options and then continue the journey off-platform. I’m currently testing monetization via brand-facing features and lead capture.